Media Outlets Adapt To Growing Hispanic Audience

Allen, G. (2012, April 3). Media Outlets Adapt To Growing Hispanic Audience. NPR. Retrieved December 10, 2014, from http://www.npr.org/2012/04/03/149845056/media-outlets-adapt-to-growing-hispanic-audience

As the media is recognizing the growing Latino community (it has increased by 40 percent in the past decade), outlets are starting to cater towards both bilingual and monolingual Latinos. As it turns out from the census, "most of the growth in the Latino population came not from immigration, but from births — kids born and now being raised in the U.S." Therefore, television programs such as Univision (which used to only cater towards Spanish speakers) and Telemundo are now providing English subtitles to their programs.  Univision is even in conversation with Disney to create an English-language news channel aimed for Latinos. The two major networks are getting some competition, though. Fox is planning to launch a Spanish-language broadcast network called MundoFox. Fox CEO Hernan Lopez put the future network as a network "with an American attitude. It is Spanish, but with a level of quality that viewers are used to in American television." The competition for this "bicultural market" has also spread in radio, mobile platforms, social media, and on the Internet as well.

I am so glad this community is not being ignored and pushed aside, but embraced. It is a coincidence I found this article after the last published blog post, where I wished for more types of media to embrace the Latino culture, and it turns out media finally realized an untapped market exists that could use some competition. I am also convinced the increase in the Latino community in the past decade might be due to the creation of Weston. It is true there are not only Spanish speakers and English speakers anymore, but a mixture of both due to people of a Spanish-speaking culture simultaneously being exposed to American culture. I'm very proud of television, radio, and other types of media that decided to include the Spanish-speaking community. Let us hope I don't bite my tongue in the future and regret giving this movement my stamp of approval.